Overview of WhatsApp Blue Tick Verification: A Complete Guide
If you’re a business looking to establish credibility and enhance trust on WhatsApp, the WhatsApp Blue Tick Verification is an excellent way to stand out.
This verification badge, visible next to your business name, tells users that they are interacting with a genuine, verified company. It’s not just about looking official — the blue tick can significantly increase engagement, open rates, and overall brand trust.
However, obtaining this badge isn’t as simple as applying. WhatsApp has stringent requirements, and not all businesses qualify.
From being on the WhatsApp Business API to having a verified Facebook Business Account and even needing organic public relations coverage, the process can seem a bit daunting.
What is WhatsApp Blue Tick Verification?
The WhatsApp Blue Tick is an official symbol indicating that a business has been verified by Meta (WhatsApp’s parent company).
This coveted badge appears next to your business name, showing customers that they are engaging with an authentic brand.
However, only businesses using the WhatsApp Business API can apply, leaving out those using the standard WhatsApp Business app.
While this verification doesn’t unlock extra features on the API, it has immense branding value. A verified account’s messages are more likely to be opened, interacted with, and trusted.
Benefits of Getting Verified on WhatsApp
Achieving WhatsApp Blue Tick Verification offers numerous advantages, particularly in building customer trust and credibility:
- Enhanced Trust and Authority: The blue tick tells users they’re dealing with a verified entity, which immediately boosts your business’s trust factor.
- Recognition Without Saving Contact: Customers don’t need to save your number in their contacts to see your business name when receiving messages from your account, which makes interactions smoother and more recognizable.
- Improved Engagement: Verified accounts tend to see higher open rates and better engagement because users are more inclined to respond to official, trustworthy entities.
- Professional Branding: The verification badge adds a layer of professionalism, making it easier for customers to distinguish your business from fake or spam accounts.
Requirements for WhatsApp Blue Tick Verification
Before diving into the application process, make sure your business meets these critical requirements:
- WhatsApp Business API Account: Only businesses on the WhatsApp Business API are eligible to apply for the blue tick. You’ll need to go through a WhatsApp Business Solution Provider (BSP), such as Magicxbot, to access the API.
- Facebook Business Verification: Ensure that your business has completed Facebook Business Verification, which involves submitting necessary documents to Meta for validation.
- Two-Step Authentication: Enable 2-step verification on your WhatsApp Business API account for added security.
- Registered Business Entity: Your business must be a legally registered entity, not a sole proprietorship or individual venture.
- Public Relations (PR) Presence: To increase your chances of approval, ensure that your business has been organically featured in at least three reputable publications or media outlets. Paid PR doesn’t count.
How to Apply for WhatsApp Blue Tick Verification
If your business meets all the requirements, you can apply for green tick verification through your chosen Business Solution Provider (BSP). Here’s a step-by-step breakdown:
- Sign Up for WhatsApp Business API: Partner with a BSP to sign up for the WhatsApp Business API. After setup, you can access features such as bulk messaging and automation.
- Submit Your Application: Fill out the blue tick verification form through your BSP’s platform. You’ll be asked for information about your business, including your Facebook Business ID, industry, and links to PR materials.
- Meta’s Review Process: After submission, Meta will review your application, a process that usually takes 7-10 days. Keep in mind that Meta has the final say, and even if you meet all the requirements, approval is not guaranteed.
Common Reasons for Rejection
If your application is denied, it’s crucial to understand why. The most common reasons include:
- Lack of Organic Public Relations: Without sufficient PR coverage, Meta may reject your application.
- Unverified Facebook Business Account: Make sure your Facebook account is verified before applying.
- Non-Eligible Business Types: Certain businesses, such as those involved in gambling, cryptocurrency, or adult services, are not eligible for the blue tick.
Conclusion: Is WhatsApp Blue Tick Verification Worth It?
The WhatsApp Blue Tick can elevate your brand’s reputation, trustworthiness, and engagement levels. However, the badge is not necessary to utilize the WhatsApp Business API and its powerful features.
Whether or not you need the green tick depends on your business goals and customer engagement strategies.
For many brands, especially those with a strong public presence, getting verified is worth the effort. For others, focusing on leveraging the full functionality of the WhatsApp API to grow your business might be a better priority.
Ready to apply? Contact a trusted WhatsApp Business Solution Provider (BSP) like MagicxBot to guide you through the process!