How to Upgrade Your WhatsApp Messaging Tier Limit: A Comprehensive Guide for Businesses
As businesses scale, so do their communication needs. WhatsApp Business API has emerged as a powerful tool for business outreach, enabling companies to send messages in bulk to their customers. However, the platform restricts initial messaging limits, which can feel limiting for growing businesses. To help businesses scale effectively, WhatsApp offers various messaging tiers that can be upgraded over time based on account performance and engagement.
This guide walks you through the process of upgrading your WhatsApp messaging tier limit, providing insights to help you better understand the system and optimize your outreach.
How to Upgrade Your WhatsApp Messaging Tier
Upgrading your messaging tier on WhatsApp requires a combination of good practices, quality engagement, and compliance with WhatsApp’s policies. Here are the steps you should follow to boost your messaging limits over time:
1. Complete Facebook Business Verification
The very first step in the process is to ensure that your Facebook Business account is verified. If you’re starting at Tier 0, you’ll need to complete this verification before upgrading to Tier 1. Without verification, your messaging limit will remain capped at 250 users per day. Ensure that your WhatsApp display name is also approved, as it’s another crucial requirement
Understanding WhatsApp Messaging Tiers
WhatsApp assigns businesses to different messaging tiers, which determine how many unique customers you can message in a 24-hour period. These tiers reflect your business’s reputation, engagement, and compliance with WhatsApp’s policies. Here’s a breakdown of the messaging tiers:
Tier 0: (Not Verified/Not Approved)
- Messaging Limit: 250 unique users in a 24-hour period
- Facebook Business Account: Not verified
- WhatsApp Display Name: Not approved
This is the entry-level tier for businesses without verified Facebook Business accounts or approved WhatsApp display names. To upgrade from this tier, businesses need to complete the Facebook verification process (click here to know business name verification) and get their WhatsApp display name approved.
Tier 1:
- Messaging Limit: 1,000 unique users in a 24-hour period
- Requirements: Facebook Business account verification and an approved WhatsApp display name
This tier allows small businesses to message up to 1,000 unique customers in a day. Businesses often start here after completing the initial setup and verification steps.
Tier 2:
- Messaging Limit: 10,000 unique users in a 24-hour period
- Requirements: Consistently high-quality messaging and low complaint rates
As you engage more effectively with your audience and maintain a positive reputation, WhatsApp will upgrade your account to this tier. Businesses that experience higher message volumes but still want to ensure targeted communication find this tier useful.
Tier 3:
- Messaging Limit: 100,000 unique users in a 24-hour period
- Requirements: Strong engagement metrics and high-quality account status
Businesses that show strong customer engagement and keep complaints to a minimum will find themselves automatically upgraded to Tier 3. At this level, you can send bulk messages to a much larger segment of your audience.
Tier 4:
- Messaging Limit: Unlimited (subject to special approval)
- Requirements: Selected high-traffic accounts with exceptional performance
This is the highest available tier and is reserved for businesses that have demonstrated exceptional quality in their messaging and engagement practices. Typically, businesses with high-volume outreach or large-scale operations qualify for this tier after receiving approval from WhatsApp.
